Ecobank Ghana: (ECOBANK DIRECT) – DIGITAL BANKING

The Client

Ecobank Group officially known as Ecobank Transnational Inc. (ETI), is a large and technologically dynamic financial services provider with offices in 39 countries around the world, and presence in 36 sub-Saharan countries. As of December 2012, Ecobank's customer base was estimated at 13.7 million, with 9.6 million (70.2%), located in Nigeria, the continent's most populous nation. At that time, the group's total assets were valued at US$20.0 billion, with shareholders' equity of US$2.176 billion. Ecobank's branch network numbered 1,305, with 1,981 networked ATMs. The bank had 19,565 employees, in 39 countries, in Africa, Asia and Europe, at the end of March 2014.

The Need

There was a vision to implement a top notch digital branch, the first of its kind in Ghana. The Ecobank Team needed a solution provider with resounding track record in Digital Signage Design and implementation that can bring their concept in reality. Samsung Ghana beckoned on Proxynet Team to come on board and see to a flawless implementation.

The Solution

A turnkey digital solution was designed, comprising of Samsung-Microsoft Enterprise Grade Kiosk with custom frame, Professional Large Format Display powered by Samsung MagicInfo – interactive and non-interactive screens, Video Wall Screens, Self Help automated display solution. This was deployed and configured by Proxynet Team, the screens being powered by Samsung MagicInfo Application.

 

The Result

Ecobank Direct had their expectation met, a modern digital banking experience.