THE SEED FUND (SAVINGS AND LOANS) – DIGITAL MARKETING AND FX RATE SOLUTION

The Client

Licensed by the Bank of Ghana (BoG) on May 12th, 2014. TSF is a story of collective wisdom, planning and the boldness to create an inspiring modern financial institution. TSF is often asked about the secret of its growing success; a passion to be the very best, innovation, a strong management team and astute cost consciousness are amongst the factors that have played an important role.

The Need

The Seed Fund Savings and Loan, have TVs installed across her branches, which serves content to visitors via the pen. The desired a solution that is dynamic – could support Deposit Rate and Tenor Rates Display, robust and could be securely managed remotely and centrally.

The Solution

The Proxynet Team was engaged to look into the challenge. Using their existing TVs, a low cost TV network module by Intel were procured, converting the TVs to an IP Display Screen. We also designed a Custom REEL Application (an in-house content management system specially built for the banking sector) to manage the screens. The created templated was able to display marketing content and FX Rate information real-time.

The Result

The Seed Funds now enjoys a proficient and cost effective solution – managing both FX rate and marketing/corporate communication all in one screen.